Commercial instinct, sustainability depth.
Twenty-five years inside materials, packaging, and operational supplies companies serving retail, foodservice, grocery, and CPG, most of it in the middle of the value chain, close to the suppliers making the claims and the customers deciding whether any of it was worth buying. That both-sides vantage is the difference between advice that sounds good in a boardroom and advice that survives contact with procurement.
I started a sustainable own brand line for a distributor that grew into a sizable business, and built an advisory service that gave customers a straight read on packaging legislation before it reached them, which helped hold major accounts through the change. I served as Vice Chair of The Conference Board's Council for Sustainability: Growth-Innovation and on the board of the Missouri Recycling Association, and I speak to industry and C-suite audiences about where the risks and the opportunities actually are.
Aviemore Partners is where that vantage becomes yours: rigorous, research-backed, and argued in the numbers your business actually runs on, with none of the jargon that usually stands in for thinking.
"Sustainability that is embedded and functional sells to everyone and never has to argue. My job is to find the version of your sustainability story that grows the business, and retire the version that only costs it."